AI-Powered Personalization for Future Drivers
Objectives
- Explore how generative AI can adapt Tesla’s storytelling for different
driver archetypes. - Use AI to produce cinematic video mockups faster than traditional
production cycles. - Maintain Tesla’s design integrity while expanding emotional storytelling.
My Role: Gen AI Monetization
AI tools used:
Chat GPT
Midjourney
Google – Flow
Adobe Photoshop
Suno Music AI
Adobe Premiere Pro
Adobe After Effects
Just added: Sora 2
Persona mood board collage
(Tech Pioneer / Eco Warrior / Luxury Driver)
Challenge
Tesla speaks to innovators, environmentalists, and design purists — but a single campaign rarely resonates with all. Tesla’s creative output has historically been highly product-centric focused on vehicles rather than emotional connection.
The challenge: How can AI create targeted stories that feel personal while still unmistakably Tesla? Create scalable, human-centered narratives that feel cinematic yet brand-authentic.
Approach
I developed an AI Cultural Storytelling Engine:
Ideation → AI Generation → Refinement → Testing → Delivery
- Concept Exploration — used MidJourney to visualize each archetype’s world.
- Motion Prototyping — brought concepts to life using Sora 2 for cinematic AI clips.
- Workflow Testing — organized and iterated using Flow to manage scene versions and pacing and Figma for composition.
- Refinement — color-graded and composited in Photoshop / Adobe Premiere Pro / After Effects for brand polish.
Execution
I created three driver archetypes and cinematic worlds representing Tesla’s global audience visualized through AI:
- Tech Pioneer – Neon reflections, urban skyline, dynamic camera glides. Focus: innovation, energy, speed.
- Eco Visionary – Lush mountain roads, wind turbines, morning mist. Focus: sustainability, harmony, motion through nature.
- Luxury Seeker – Minimalist architecture, soft diffused light, chrome detailing. Focus: elegance, precision, calm power.
A/B Testing Approach
- Objective: Compare emotion-first storytelling vs. product-centric visuals on audience engagement and conversion intent.
Methodology:
- Version A – Lifestyle-Driven Narrative Features people interacting with the Tesla experience — open roads, daily life, and sustainability themes — to create emotional resonance and brand connection.
- Version B – Product-Centric Focus Highlights the car’s design, materials, and innovation through clean, minimalist compositions emphasizing form and precision.
- AI Execution: MidJourney and Sora 2 were used to generate ultra-realistic ad variations for each version. Prompts were refined per persona to maintain Tesla’s premium, future-forward aesthetic and lighting consistency across scenes.
- Result (Hypothetical):
- Lifestyle cultural ads (Version A) created stronger engagement + shareability.
- Product-focused ads (Version B) delivered higher click-through and conversion intent.
Version A Testing
Tech Pioneer
Drive the Future
Cinematic ultra-realistic 8k render of a Tesla Model S driving through a futuristic neon-lit city at night, reflections of holographic billboards on the car’s glossy surface, dynamic camera angle, rain-slick streets, cool blue and magenta lighting, cinematic depth of field, inspired by Blade Runner and modern automotive ads, professional lens bokeh, subtle motion blur, Tesla brand photography style
Tone: Innovation, energy, speed
Lighting: Neon reflections, electric glow
Camera: Low front three-quarter tracking shot
Eco Warrior
Harmony in Motion
Cinematic ultra-realistic 8k render of a Tesla Model Y gliding through a lush green valley at sunrise, surrounded by wind turbines and soft fog, golden-hour lighting, natural reflections on car surface, focus on harmony between technology and nature, atmospheric depth, cinematic drone perspective, premium automotive advertisement aesthetic, muted green and gold palette
Tone: Sustainability, calm power
Lighting: Early morning sunlight with soft mist
Camera: Elevated wide shot with gentle motion perspective
Luxury Driver
Quiet Power
Cinematic ultra-realistic 8k render of a Tesla Model X parked in front of a clean composition, soft lighting, black and chrome color palette, sleek reflections, professional editorial car photography style, high-end modern background, cinematic contrast, premium tone, quiet confidence, Tesla luxury ad aesthetic
Tone: Sophisticated, elegant, modern
Lighting: Diffused natural light
Camera: Static beauty shot, centered composition
Version B Testing
Visualizes the Tesla Model S across three lifestyle archetypes—each representing a distinct design and emotional narrative.
Tech Pioneer
Drive the Future
Cinematic ultra-realistic Tesla Model S in motion through a futuristic city street at night, young diverse professionals commuting together, neon reflections on the car, holographic light ads, city energy and human interaction, sleek modern attire, subtle motion blur, cinematic lens flare, emphasizing connection between technology and people, 8K ultra-detailed photography
Tone: Innovation, energy, speed
Lighting: Neon reflections, electric glow
Camera: Low front three-quarter tracking shot
Eco Warrior
Harmony in Motion
Cinematic ultra-realistic Tesla Model S driving along a scenic coastal road at sunrise, two friends smiling inside the car, ocean mist and sunlight creating a peaceful glow, natural surroundings and wind movement in hair, harmony between technology and nature, emotional storytelling tone, professional ad photography, eco-luxury aesthetic
Tone: Sustainability, calm power
Lighting: Early morning sunlight with soft mist
Camera: Elevated wide shot with gentle motion perspective
Luxury Driver
Quiet Power
Cinematic ultra-realistic Tesla Model S parked at a luxury residence, a stylish couple stepping out dressed in modern minimal fashion, twilight hour lighting, reflections of architectural glass and ambient city lights, serene and composed atmosphere, premium elegance and lifestyle storytelling tone, 8K ultra-detailed photography
Tone: Sophisticated, elegant, modern
Lighting: Diffused natural light
Camera: Static beauty shot, centered composition
Assets adapted for:
- Instagram Post & Reels (Static and motion + AI audio) ads
- Instagram Carousels (performance-focused storytelling)
- Facebook static ads for product launches
Final Deliverables
- 3 short AI-generated motion ads (one per archetype).
- A/B test visuals for performance comparison.
- Dashboard mockup showing engagement lift by archetype.
Instagram Post
Instagram Carousel
Instagram Reel
Facebook Post and Story
Tools & Workflow
- AI Stack: Chat GPT (moodboard), MidJourney (visuals), Sora 2 (cinematic motion prototypes), Flow (motion/video), Suno (AI-generated audio).
- Design Tools: Adobe Creative Suite (Photoshop, Adobe Premiere Pro, After Effects), Figma (scene composition).
Cha GPT → MidJourney → Sora 2 → Flow → Figma → Adobe Premiere Pro → Adobe After Effects - Workflow: Market insights → AI prototyping → refinement → A/B Testing → delivery.
- Consumer insight analysis (audience segmentation).
- AI prototyping for 3 personas for each of Tesla’s archetypes (Tech / Eco / Luxury).
- Human refinement to align with Tesla’s brand guidelines.
- A/B creative testing simulations.
- Final polish in Adobe + format adaptation for Instagram, Facebook, Threads.
Sound Design-Audio Assets
by Corby Frazier via Suno AI Music
Tech Pioneer 1
Tech Pioneer 2
Eco Warrior 1
Eco Warrior 2
Luxury Driver 1
Luxury Driver 2
Instagram reels with sound design using Suno and Flow (VEO) for video production.
Flow Outtakes
Wow — we’ve got Teslas morphing backwards, people walking through doors, and even some ‘real’ self-driving moments! Some final scenes may include a few of these ‘AI glitches,’ but perfect results just take a little more time (and credits). Still, even with the quirks, these cinematic visuals work beautifully as concept references or motion storyboards for a live production.
Sora 2
Sora 2 Outtakes
AI surprises you sometimes with no outtakes, yeahhh, let’s go!
Key Learnings
- AI accelerated visual ideation without compromising Tesla’s design identity.
- Story-first creative consistently outperformed product-only imagery.
- Fine-tuning lighting and reflections was critical to keeping Tesla’s premium feel.
- Generative AI allowed exploration of 30+ visual directions in under 48 hours.
Outcome (Hypothetical Results)
Generative AI reduced production time by 65% and expanded creative possibilities tenfold. The experiment proved that storytelling and performance can coexist — when guided by a strong creative system.
Hypothetical Metrics:
- +45% engagement lift (lifestyle variant)
- -60% production time
- 100% brand tone consistency
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Let's Work Together
Thank you for taking the time to review my portfolio. I’ve included a range of work that highlights not only my UX/UI expertise, but also my broader strengths in visual design, branding, creative direction, and AI-driven content creation. My goal is to deliver work that is both innovative and effective, blending creativity with technology to create meaningful results.
If you’d like to discuss a potential opportunity or project, please feel free to connect with me directly, or follow along through my social media links below.