AI Portfolio
Generative AI Design & AI Storytelling
Nike Global Personalization with Generative AI)
Challenge: Nike needed a way to expand sneaker storytelling across diverse global audiences. The challenge: how to personalize creative at scale while keeping brand consistency and driving measurable engagement.
Approach: Built an AI Creative Lab workflow: audience insights → generative ideation → human refinement → A/B testing → optimization.
Execution: Directed three creative archetypes designed for audience resonance: Urban Athlete, Nature Explorer,
and Luxury Minimalist
Impact (Hypothetical Results)
Reduced creative production time by 70%.
Enabled real-time personalization across 3 personas.
Increased engagement in mock A/B testing by 40%.
Provided a blueprint for scalable, brand-safe AI creative.
AI tools used: Chat GPT, Goosle Labs -Flow, Suno AI Music
Starbucks® AI-Driven Cultural Storytelling
Challenge: Starbucks needed to scale global campaigns across 70+ markets while keeping creative storytelling locally relevant. The challenge: how to adapt brand visuals to diverse cultural contexts without losing brand consistency or overspending on production.
Approach: I developed an AI Cultural Storytelling Engine workflow: audience insights → generative ideation → human refinement → A/B testing → optimization.
Execution: I created three cultural archetypes — Japan, Mexico, and Scandinavia — each reimagined through generative AI to highlight local aesthetics, rituals, and community experiences while staying true to Starbucks’ global brand.
Outcome (Hypothetical Results)
Reduced creative production time by 65%.
Enabled real-time personalization across 3 personas.
Increased engagement in mock A/B testing by 35%.
Validated AI’s ability to balance global identity with local culture.
AI tools used: Chat GPT, Goosle Labs -Flow, Suno AI Music
Case Study: TRON Movie Trailer
(AI-Generated with Sora 2)
Challenge: With the release of TRON: Ares coming in November 2025, I set out to create a fan-style trailer concept that captures the high-energy aesthetic of the TRON universe using the new Sora 2 video generation platform.
Approach: The goal was to test Sora’s ability to produce cinematic sci-fi visuals and to demonstrate how AI tools can help create professional-quality trailers and concept art in seconds.
Execution: Using Sora 2, we generated multiple short clips based on the prompt.
Outcome
This experiment highlights how Sora 2 can accelerate creative ideation for filmmakers, designers, and marketers by producing near-ready video concepts with cinematic quality.
AI tools used: Chat GPT, Sora 2
Vice Streets – City Wars (AI Video Game Trailer)
Case Study: Vice Streets: City Wars is a conceptual open-world crime game inspired by the cinematic energy of Miami nightlife, urban chaos, and neon noir. This project was developed as a creative AI experiment to explore how generative video tools can be leveraged in marketing, entertainment, and storytelling.
AI tools used: Chat GPT, Goosle Labs -Flow, Suno AI Music
Boots on the Ground (AI Dance Video Prototype)
Case Study: Boots on the Ground is an AI-generated dance experience inspired by the format of Just Dance, reimagined with a modern country/hip-hop crossover. The project explores how AI can be used to prototype music video choreography, avatar design, and interactive entertainment assets.
AI tools used: Chat GPT, Goosle Labs -Flow
Once Gone (AI Cinematic Short Concept)
Case Study: Once Gone- Beyond the Stars is an AI-generated cinematic concept developed as a visual storytelling experiment. Inspired by themes of mystery, survival, and discovery, the project explores how AI video tools can be leveraged to rapidly prototype narrative-driven visuals, characters, and environments for film, animation, or game development.
AI tools used: Chat GPT, Midjourney, Goosle Labs -Flow
Let's Work Together
Thank you for taking the time to review my portfolio. I’ve included a range of work that highlights not only my UX/UI expertise, but also my broader strengths in visual design, branding, creative direction, and AI-driven content creation. My goal is to deliver work that is both innovative and effective, blending creativity with technology to create meaningful results.
If you’d like to discuss a potential opportunity or project, please feel free to connect with me directly, or follow along through my social media links below.