Challenge: Tesla’s global brand identity meets cinematic storytelling powered by generative AI. This project explores how AI can accelerate campaign production while maintaining Tesla’s future-forward tone.

Approach: Built an AI Creative Lab workflow: audience insights → generative ideation → human refinement → A/B testing → optimization.

Execution: Directed three creative archetypes designed for audience resonance: Urban Athlete, Nature Explorer,
and Luxury Minimalist

Impact (Hypothetical Results)
Generative AI reduced production time by 65% and expanded creative possibilities tenfold. The experiment proved that storytelling and performance can coexist — when guided by a strong creative system.
Hypothetical Metrics:
+45% engagement lift (lifestyle variant)
-60% production time
100% brand tone consistency

Tools & Workflow: Chat GPT → MidJourney → Figma → Sora 2 → Flow → Suno Music AI → Adobe Premiere Pro → Adobe After Effects

Challenge: Starbucks needed to scale global campaigns across 70+ markets while keeping creative storytelling locally relevant. The challenge: how to adapt brand visuals to diverse cultural contexts without losing brand consistency or overspending on production.

Approach: I developed an AI Cultural Storytelling Engine workflow: audience insights → generative ideation → human refinement → A/B testing → optimization.

Execution: I created three cultural archetypes — Japan, Mexico, and Scandinavia — each reimagined through generative AI to highlight local aesthetics, rituals, and community experiences while staying true to Starbucks’ global brand.

Outcome (Hypothetical Results)
Reduced creative production time by 65%.
Enabled real-time personalization across 3 personas.
Increased engagement in mock A/B testing by 35%.
Validated AI’s ability to balance global identity with local culture.

Tools & Workflow: Chat GPT → MidJourney → Figma → Sora 2 → Flow → Suno Music AI → Adobe Premiere Pro → Adobe After Effects

Challenge: With the release of TRON: Ares coming in November 2025, I set out to create a fan-style trailer concept that captures the high-energy aesthetic of the TRON universe using the new Sora 2 video generation platform.

Approach: The goal was to test Sora’s ability to produce cinematic sci-fi visuals and to demonstrate how AI tools can help create professional-quality trailers and concept art in seconds.

Execution: Using Sora 2, we generated multiple short clips based on the prompt.

Outcome
This experiment highlights how Sora 2 can accelerate creative ideation for filmmakers, designers, and marketers by producing near-ready video concepts with cinematic quality.

Tools & Workflow: Chat GPT → MidJourney → Figma → Sora 2 → Flow → Suno Music AI → Adobe Premiere Pro

Case Study: Vice Streets: City Wars is a conceptual open-world crime game inspired by the cinematic energy of Miami nightlife, urban chaos, and neon noir. This project was developed as a creative AI experiment to explore how generative video tools can be leveraged in marketing, entertainment, and storytelling.

Tools & Workflow: Chat GPT → MidJourney → Figma → Sora 2 → Flow → Suno Music AI → Adobe Premiere Pro

Case Study: Boots on the Ground is an AI-generated dance experience inspired by the format of Just Dance, reimagined with a modern country/hip-hop crossover. The project explores how AI can be used to prototype music video choreography, avatar design, and interactive entertainment assets.

Tools & Workflow: Chat GPT → MidJourney → Figma → Flow → Suno Music AI → Adobe Premiere Pro

Case Study: Once Gone- Beyond the Stars is an AI-generated cinematic concept developed as a visual storytelling experiment. Inspired by themes of mystery, survival, and discovery, the project explores how AI video tools can be leveraged to rapidly prototype narrative-driven visuals, characters, and environments for film, animation, or game development.

Tools & Workflow: Chat GPT → MidJourney → Figma → Flow → Suno Music AI → Adobe Premiere Pro