A generative AI campaign exploring how Nike can scale sneaker storytelling across diverse personas while staying authentic, fast, and on-brand.
Objectives
- Explore how Generative AI can personalize Nike’s sneaker campaigns for diverse global audiences.
- Prove that AI can scale storytelling while staying on-brand and culturally relevant.
- Prototype a workflow merging creative direction, AI tools, and data insights.
- Demonstrate speed, scalability, and engagement lift compared to traditional production.
My Role: Gen AI Monetization
AI tools used:
Chat GPT
Midjourney
Flow
Suno AI Music
Persona mood board collage
(city / trail / minimalist lifestyle)
Challenge
Nike needs to engage athletes and lifestyle consumers across multiple personas while maintaining brand consistency. Traditional campaigns often require large teams and long timelines. I wanted to see if AI could speed up this process
and still feel authentically Nike.
Approach
I designed an AI Creative Lab workflow:
Audience insights → Generative ideation → Human refinement → A/B testing → Optimization.
- Audience insight analysis: identifying three key archetypes (Urban Athlete, Nature Explorer, Luxury Minimalist).
- Generative prototyping with MidJourney, Runway, and Suno.
- Human refinement: aligning ads with Nike’s brand standards.
- A/B Testing simulation: comparing product-first ads with lifestyle-first ads.
- Final polish: adapting ads for Instagram, Facebook, and Threads.
Execution
I explored three creative archetypes to test how Nike could tell stories for different audiences.
- Urban Athlete – neon city grit, speed, street performance.
- Nature Explorer – earthy tones, outdoors, authentic adventure.
- Luxury Minimalist – sleek, high-fashion, monochrome premium aesthetic.
A/B Testing Approach
- Objective: Compare performance between product-focused ads and lifestyle-driven ads featuring real athletes/models.
- Method:
- Version A – Product-focused ads: sneakers spotlighted in bold, cinematic ways.
- Version B – Lifestyle-focused ads: real athletes/models in authentic environments.
- AI Execution: MidJourney prompts generated persona-specific ads with realistic models styled to Nike standards.
- Result (Hypothetical):
- Lifestyle-driven ads (Version B) showed 25% higher engagement and stronger emotional connection.
- Product-focused ads (Version A) performed better for click-throughs and conversions.
- Key Learning: Lifestyle-driven ads showed stronger emotional connection, while product-driven ads performed
better on conversions.
Version A Testing
Urban Athlete
Nike road running sneakers under neon lights in a city environment, built for performance and energy.
Nature Explorer
Nike outdoor shoes integrated into natural landscapes with earthy tones and sunlight on running trail.
Luxury Minimalist
Nike lifestyle shoes displayed on sleek pedestal in high-fashion, monochrome settings for the background.
Version B Testing
Urban Athlete
Male athlete sprinting down a neon-lit city street at night, wearing Nike road running sneakers glowing under streetlights. Sweat, intensity, and motion blur emphasize grit
and determination.
Nature Explorer
Female athlete trail running through a dense forest, sunlight filtering through trees, earthy tones. She wears Nike outdoor shoes with visible detail. Natural textures like moss, rocks, and dirt emphasize authenticity.
Luxury Minimalist
Male model with sharp features wearing Nike lifestyle shoes in a sleek minimalist setting, surrounded by modern architecture in black and white tones.
Assets adapted for:
- Instagram Post & Reels (Static and motion + AI audio) ads
- Instagram Carousels (performance-focused storytelling)
- Facebook static ads with CTA to shop
Final Deliverables
- 3 Persona-specific campaign directions (Urban Athlete, Nature Explorer, Luxury Minimalist).
- Social media ad mockups (Instagram Reels, Post, Carousels, Facebook static ads).
- Creative performance dashboard prototype (visualizing insights + optimization loop).
- Campaign board for presentation (Challenge → Approach → Execution → Impact).
Instagram Post
Instagram Carousel
Instagram Reel
Facebook Post
Tools & Workflow
- AI Tools: Chat GPT (moodboard), MidJourney (visuals), Flow (motion/video), Suno (AI-generated audio).
- Design Tools: Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma (mockups).
- Workflow:
- Consumer insight analysis (audience segmentation).
- AI prototyping for 3 personas (Urban Athlete, Nature Explorer, Luxury Minimalist).
- Human refinement to align with Nike’s brand guidelines.
- A/B creative testing simulations.
- Final polish in Adobe + format adaptation for Instagram, Facebook, Threads.
Sound Design-Audio Assets
by Corby Frazier via Suno AI Music
Urban Athlete 1
Urban Athlete 2
Nature Explorer 1
Nature Explorer 2
Luxury Minimalist 1
Luxury Minimalist 2
Key Learnings
- AI can drastically reduce production timelines while still supporting premium creative.
- Personas allow global brands to scale personalization without fragmenting brand identity.
- Human refinement is essential to ensure brand consistency + authenticity across outputs.
- AI outputs are strongest when paired with real-time data feedback to guide iteration.
Outcome (Hypothetical Results)
- 70% faster creative production compared to traditional workflows.
- 40% increase in engagement rates in mock A/B testing.
- Enabled Nike to deliver culturally resonant personalization at scale.
- Validated that AI can merge brand storytelling + performance marketing seamlessly.
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Let's Work Together
Thank you for taking the time to review my portfolio. I’ve included a range of work that highlights not only my UX/UI expertise, but also my broader strengths in visual design, branding, creative direction, and AI-driven content creation. My goal is to deliver work that is both innovative and effective, blending creativity with technology to create meaningful results.
If you’d like to discuss a potential opportunity or project, please feel free to connect with me directly, or follow along through my social media links below.