Taco Bell/ 97.9 The Beat Contest Promotion
KBFB- 979 The Beat, and Taco Bell were giving the opportunity to a listener in the metroplex, to try the new Doritos Locos Tacos before they are available! The contest was a enter now to win a chance for a listener and 9 their friends to attend a VIP tasting party at Taco Bell.
My Role:
Promo Design
Website Design
Print Collateral
Project:
Create banner with Taco Bell brand identity and promotional materials for the VIP party. I created a website takeover for the existing website design. I then created a sign up page for listeners to enter the contest.
Solution:
I designed a banner that aligns with Taco Bell’s brand identity, along with promotional materials for an exclusive VIP party. Additionally, I orchestrated a website takeover, seamlessly integrating it with the existing site design to enhance user engagement. I developed a dedicated sign-up page to facilitate listener participation in the contest. This strategic approach was aimed at driving increased traffic to local Taco Bell stores.
Outcome:
The promotional campaign, featuring a redesigned banner and accompanying materials for a VIP event, successfully captured Taco Bell’s vibrant brand identity and sparked significant interest. The website takeover and the custom sign-up page effectively engaged visitors, resulting in a substantial increase in contest entries. This targeted approach not only heightened online interaction but also drove a noticeable uptick in traffic to local Taco Bell stores, achieving the campaign’s primary objectives.
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