Boom 94.5 Classic Hip Hop Radio Station
Boom 94.5, a Classic Hip Hop radio station, underwent a transformative rebranding from its previous identity as KSOC-KSoul 94.5. The challenge was to revamp all station materials, aligning them with the new format. Within a three-week timeframe, a comprehensive layout, including various promotional and branding elements, was crafted to the station’s new visual identity.
My Role:
Brand Identity
Promo Design
Visual System
Print Collateral
Before: KSoul 94.5
Problem:
In response to KSOC-KSoul 94.5’s strategic decision to transition to Classic Hip Hop, “Boom 94.5,” all station materials needed to be overhauled to meet a critical deadline. This involved not only updating the website but also designing a new urban aesthetic throughout the entire brand. The task encompassed redesigning a multitude of items including promo gear, truck wraps, billboards, roll banners, and essential stationary items like business cards, pens, pencils, and letterhead.
After: Boom 94.5
Solution:
The solution involved a comprehensive update of all branded KSoul 94.5 promotional items to seamlessly align with the newly established Boom 94.5 identity. Post the format switch, the results were staggering – within a month, the station witnessed a significant surge in ratings, soaring from a 2.8 share to an impressive 3.4. This remarkable turnaround catapulted Boom 94.5 into the Top 10 station list, solidifying the success of the strategic rebranding initiative.
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